The article Bethpage Gray written by Max Adler illustrates the idea of how to sanction things when it is scarce. Based on this article, Bethpage State Park is one of the most popular spot for people to play golf for free. However, despite that getting there is a phone call away, it is going be costly to get there. This profitable opportunity is seen by the company nygolfshuttle.com, which golfers would have to make an appointment to them in order to have his/her tee time right at their most preferable time at the state park. Although it is ridiculously expensive, but people still buy it because they value that much of it.
Rhetoric questions in my mind are:
1. Can this method be applied to any other field in the world? It seems to be a very lucrative business because what the company did is actually abridging the consumer and the products, which reduces the cost between them two. It holds the information to allocate the resources (the tee time) to the consumers (golfers).
2. Is this really something illegal? I think it is just a smart business plan.
3. What would happen if we legalize it but set a price ceiling on the price offered by the company?
I think the whole article is fairly interesting, mainly because it shows that there is always people value something (which might not be obvious), and one of the way to make money is definitely bringing these valuable things to those who value them.
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